Who has an authentic collection idea, who can convince the jury and the audience with high quality tailoring, and which young designer has the most interesting cuts? These are some of the questions that an internationally renowned jury will discuss in Görlitz.
The Euro Fashion Award is a European fashion competition which takes places every spring in the city of Görlitz, for the first time on 23rd April 2016. Young international professional designers who have successfully concluded training will have the opportunity to convince the jury and the audience with creative, trendsetting collections with their own signature.
Ten designers will be chosen for the final show” says Mr. Andrej Subarew, designer and art director of the Euro Fashion Award and explains the concept of the event: “The designers present eight to ten complete collections at the competition”. The evaluation criteria encompass the most interesting idea for a collection, excellent tailoring and the combination of materials, as well as the sustainability of the collection. “But also the high quality of craft, the overall image, together with the accessories and the potential for commercialisation play an important role” says Andrej Subarew.
The award should not only motivate the designers, but also give them the opportunity to start a successful career. The Görlitz Department Store provides prize money for the first three places and an audience prize, amounting to a total of 60,000 Euros.
We are thrilled to host the Euro Fashion Award in the European city of Görlitz/Zgorgelec. The city enchants with its unique architecture and the Görlitz Department Store is a stylish venue to host this event. It is a perfect symbol of fashion and film” says Jürgen Friedel, project manager of the department store. “It is also very interesting for us to continue the tradition of Saxony as a key region of the textile sector. It is the centre of the European textile industry which covers the traditional areas of the textile and fashion industry in the German regions Brandenburg and Saxony, in Poland and the Czech Republic. Therefore,
"Germany’s most beautiful department store” is just the perfect location.
An international jury will decide on the winner of the award. This jury includes Margareta van den Bosch (Creative advisor and long-‐time chief designer at H&M, Stockholm), Alexander Krenn (chief designer at Vivienne Westwood, London) and Ann-‐Merete Ohrt (Professor in fashion Royal Danish Academy of Fine Arts, Copenhagen),
Margareta van den Bosch
Creative advisor and long-‐time chief designer, H&M, Stockholm
Head of department women’s outer garments (DOB) of the German journal on the textile industry, TextilWirtschaft, Frankfurt/M
Fashion professor, Royal Danish Academy of Fine Arts, Copenhagen
Chief designer, Vivienne Westwood, London
President, Baltic Fashion Federation, Riga
Fashion designer, University Hannover
Textile professor, École nationale supérieure des Arts Décoratifs (ENSAD), Paris
Fashion designer and member of staff, Kunsthochschule Berlin Weißensee
Fashion designer and art director of the Euro Fashion Award