On Friday 20 April 2018, the second EURO FASHION AWARD will be opened with the presentation of the audience prize worth 3,000 euros. All guests attending the opening show on Friday evening will receive a ballot paper to vote for the collection they liked the most. The ballot is secret and votes will be counted directly during the event with the winner being determined by simple majority vote. The award will be presented during the show.
And for the winners chosen by the international expert jury during the award show of the second EURO FASHION AWARD on Saturday 21 April 2018, there will be cash prizes amounting to a total of 60,000 euros.
The prizes are allocated as follows:
1st prize = 25,000 euros
2nd prize = 15,000 euros
3rd prize = 10,000 euros
The winning collection will be an exceptional collection for women, men or both, with a harmonious overall concept corresponding to one of the following categories: Dress to Wear, Avantgarde, Modern Couture, Trash, Vintage, Innovation or Sustainability. It should creatively explore aspects of modern society and current developments and make clear statements in this context. Members of the jury will be assessing the nuanced composition of a collection with a unique, distinctive signature.
Evaluation is primarily based on an authentic idea for a collection and its realisation, interesting tailoring, a sensitive selection and combination of materials, the incorporation of material innovations, consistency in the choice of sustainable approaches, excellent workmanship, its potential for commercial use and a successful overall look combined with accessories.
A minimum of eight and a maximum of ten complete outfits should be presented.
Every nominated collection shown in the competition will also receive a nomination prize of 1000 euros to reward the unique quality of their design that resulted in them being nominated, as well as to acknowledge their achievements in the competition.