The EURO FASHION AWARD is the only European fashion competition for up-and-coming Master’s degree graduates and young professionals from the field of fashion design in Germany. This European prize, which will be awarded for creative, trend-setting collections, offers fashion designers the chance to take part in a competitive challenge. It also gives a unique perspective on tailor craftsmanship and design.
Fashion transforms identity into a cultural and economical concept. It stands for creativity, inspiration, and a positive attitude towards life. All this and much more makes the fashion industry a branch which is highly interesting both at national and international level. By hosting the EURO FASHION AWARD, the Goerlitz Department Store shows its high standards concerning the design and concept of the building. Project manager Dr. Ing. Jürgen Friedel: ”International fashion presented in an extraordinary building, will be an essential part of our range. The EURO FASHION AWARD gives a taste of the future shopping experience in the Goerlitz Department Store and will leave people with an appetite for fashion and more”.
The building was designed for retail business from the start and will offer the perfect framework for the presentation of the EURO FASHION AWARD collections. Today, the Department Store is the only testimony of early Germany department store architecture in its original state. Owing to the efforts of entrepreneur Prof. Dr. med. Winfried Stöcker, the Goerlitz Department Store has the chance to reestablish its historical role as a stylish department store and to offer young creative professionals a stage.
The International Jury has chosen 11 collections which will be participating in the Award Show at the Görlitz Department Store
It has been decided which designers or designer team will be presenting their collection at the first Euro Fashion Award on 23rd April at the Görlitz Department Store. The high- profile jury of experts from the design and fashion world has chosen 14 designers who were able to convince with their portfolios. The prizes to be awarded have a total value of 60,000 euros. 125 young professional fashion designers from 19 European countries applied to the competition.
Five ladies’ collections, four gents’ collections and two mixed ones will be presented at the big Award Show in the magnificent Görlitz Department Store. The final selection of designers includes graduates from the most renowned fashion and art schools, for example the Riga Art Academy, the Dutch Art Institute, Arnhem, the Royal College of Art, London, and the Royal Danish Academy of Fine Arts, Copenhagen. The representatives from Germany went to art schools in Bremen, Halle/Saale, Hamburg and Hannover. Many of the young designers already have their own labels.
Art Director Andrej Subarew was very satisfied with the choice of the nominees: “The number of applications we received for this first award exceeded by far our expectations. This is a clear sign the Award is recognised in the sector.”
The jury had a tough job, every application was discussed and evaluated. “Due to the requirements, the applications we received were all high class” said Mr Subarew. In the end, 11 collections were chosen.
The jury is now looking forward to an interesting competition at the magnificent Görlitz Department Store.“
The department store, which is still being restored, has already been the setting for different film and TV productions. The most famous appearance of the over one hundred year old building was in “The Grand Budapest Hotel”, a film which won four Oscars. The project manager of the department store, Prof. Jürgen Friedel, sees the special features of the building: “The Kaufhaus Görlitz is simply enchanting! We will open an attractive department store with a large offer for fashion of all styles. We are proud to host the Euro Fashion Award in the future. With this Award, we can already show that our customers and partners can always expect something unique from “Germany’s most beautiful department store”.
The department store is planning another exposition for March for make the nominated designers more known to the public. There will be “wanted posters” of the designers behind the eagerly expected collections. The nominees are also presented online at www.euro-fashion-award.com and in the respective social networks.
Advance ticket sale starts in February
The advance ticket sale for the Award Show on 23rd April 2016 as well as the Show Premiere (dress rehearsal) on 22nd April 2016 starts mid-February. Tickets are available on the website www.euro-fashion-award.com and the Görlitz Tourist Info, Obermarkt 32, 02826 Görlitz (Tel.: 03581 47570). Open hours: Monday to Friday 9am to 6pm and Saturday/Sunday/Holidays: 9.30am to 2.30pm.
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Who has an authentic collection idea, who can convince the jury and the audience with high quality tailoring, and which young designer has the most interesting cuts? These are some of the questions that an internationally renowned jury will discuss in Görlitz.
The Euro Fashion Award is a European fashion competition which takes places every spring in the city of Görlitz, for the first time on 23rd April 2016. Young international professional designers who have successfully concluded training will have the opportunity to convince the jury and the audience with creative, trendsetting collections with their own signature.
Ten designers will be chosen for the final show” says Mr. Andrej Subarew, designer and art director of the Euro Fashion Award and explains the concept of the event: “The designers present eight to ten complete collections at the competition”. The evaluation criteria encompass the most interesting idea for a collection, excellent tailoring and the combination of materials, as well as the sustainability of the collection. “But also the high quality of craft, the overall image, together with the accessories and the potential for commercialisation play an important role” says Andrej Subarew.
The award should not only motivate the designers, but also give them the opportunity to start a successful career. The Görlitz Department Store provides prize money for the first three places and an audience prize, amounting to a total of 60,000 Euros.
We are thrilled to host the Euro Fashion Award in the European city of Görlitz/Zgorgelec. The city enchants with its unique architecture and the Görlitz Department Store is a stylish venue to host this event. It is a perfect symbol of fashion and film” says Jürgen Friedel, project manager of the department store. “It is also very interesting for us to continue the tradition of Saxony as a key region of the textile sector. It is the centre of the European textile industry which covers the traditional areas of the textile and fashion industry in the German regions Brandenburg and Saxony, in Poland and the Czech Republic. Therefore,
"Germany’s most beautiful department store” is just the perfect location.
An international jury will decide on the winner of the award. This jury includes Margareta van den Bosch (Creative advisor and long-âtime chief designer at H&M, Stockholm), Alexander Krenn (chief designer at Vivienne Westwood, London) and Ann-âMerete Ohrt (Professor in fashion Royal Danish Academy of Fine Arts, Copenhagen),
Margareta van den Bosch
Creative advisor and long-âtime chief designer, H&M, Stockholm
Head of department women’s outer garments (DOB) of the German journal on the textile industry, TextilWirtschaft, Frankfurt/M
Fashion professor, Royal Danish Academy of Fine Arts, Copenhagen
Chief designer, Vivienne Westwood, London
President, Baltic Fashion Federation, Riga
Fashion designer, University Hannover
Textile professor, École nationale supérieure des Arts Décoratifs (ENSAD), Paris
Fashion designer and member of staff, Kunsthochschule Berlin Weißensee
Fashion designer and art director of the Euro Fashion Award